Search Engine Optimization, or SEO, is a long-term marketing channel that combines content, networking, site structure, and other processes together in order to rank effectively on search engine result pages.
SEO is a highly involved, strategy-driven process that can take months to years to establish domain authority against competitors; this ultimately depends on the demand of the selected keywords. Google is in business to provide the most accurate information every time a user conducts a search, and because of this, domain authority among competitors is constantly evolving.
With SEO in constant evolution, previous best practices and tactics may cause penalization in today’s landscape. A highly specialized team is needed to ensure that the content produced and practices implemented are aligned with the users search intent and follow Google’s complex algorithms.